A few months ago I ran into a guy who had a video production business. We began discussing equipment and he said the strangest thing to me. He said: “My business has been steadily decreasing, so I decided I should finally switch to High Definition Cameras.”
This conversation happened in 2014, and by this time people were already shooting footage in 4k and 6k resolutions! This guy was still shooting in Standard Def?! No wonder his business was decreasing. His equipment and I dare say perhaps his skill-set wasn’t matching current demand for video production.
Over the past 5 years I’ve seen a huge flurry in advances in technology, not just in cameras but in software, hardware, stabilization equipment, etc. So staying ahead has been a challenge. Sometimes an entire portion of our business week is spent entirely on learning new softwares, learning to operate new equipment, or studying trends.
So here’s a list of 5 things you can do to keep ahead of the curve for your Video Production or Marketing company.
1. Read Blogs by Tech Geeks.
I mean geeks in the most endearing of terms, because I am one. For example a few websites like cinema5d.com or cinescopophilia.com sites have reviews of the latest equipment and what you might be missing out on in the tech world for Film and Video production.
2. Keep up with software
Adobe really helped us do this with Adobe CC. With a subscription to Adobe Creative Cloud all software is constantly updated. Current issues with video codecs, plugins, software versions are always updated and offered to you as part of your subscription. You also need to check your third party plug-ins for updates in keeping up with issues like motion tracking, light generation, keying, camera tracking, color correction.
3. Follow people who you know are ahead of the curve.
It’s important to know what type of work is being created by respected artists. It challenges you to change the way you approach your work. I’ve really liked to follow the work of Andrew Kramer of videocopilot.net. He has great tutorials on creating special effects and CG renderings.For a while he remained in obscurity, but last year he ended up creating the title graphics for “Star Trek Into Darkness” This tells me his ideas are cutting edge. Also his teams creation of the software “Element 3D” and “Element 3D V2″ have been groundbreaking. Above is a tutorial I did for the latest version of the software in creating
a 3D Logo from a .png There are other people who have a lot of influence on the video production world. I’m not saying you should copy them, but it helps to get insight to help you create really original content, whether it’s for marketing videos, film production or corporate projects.
4. Watch other creatives works on Vimeo, Behance or Youtube
I don’t always love what I see on Vimeo Staff Picks but it helps me with creativity sometimes. Sometimes it tells me what I should strive for, and other times it tells me what I shouldn’t do. But always being stuck in the box of your own head is not a good thing. I’m also not suggesting that you compare yourself to other people so much that it discourages you but rather to see what others are doing so you can be challeged.
5. Collaborate with others.
Don’t be a one man show. You may be able to create something cool and good on your own, but all great things take teams to do. If someone does CG better than you, or that is their specialty, outsource that work to them. Meet with other creatives to bounce ideas off of each other. If you need aerial cinematography for your project, you could learn to fly a drone or helicopter and take years of practice and learning. Or you could hire someone who already is an expert. I’m not saying to not learn new things, but sometimes it’s better to work with someone who already has the knowledge. Part of collaborating with other comes with finding good music and stock video clips for your projects. I used to write and record all music scores for projects, but now I look to sites like themusicbed.com or audiojungle.com I’m a contributor on shutterstock.com for videos, and people are always buying my clips, so that tells me that other creatives are collaborating with me on a distant level. Nonetheless they are using my work in their projects.
Cheers from Wollwerthfilms.com